These are some images taken from the book 20th century Fashion. I want to give my final images an editorial look so I have been looking at possibly mixing advertising with fashion and using text in that way. The book looks through 100 years of apparel adverts and I really liked these examples of image and text used in advertising. The text on the last image isn't as clear, but it says ' The only way to get higher is illegal.' This really draws an audience in and is a good example of how companies create and maintain a brand identity and image.
Text can also have a huge impact on the way you view an image, sometimes just adding a few words to an image can change the connotations instantly and can be used as a powerful tool especially when used in advertising. Adbusters, a magazine that consists of advertising that we are familiar with however, instead of the text we are used to seeing, beneath the images we are presented with text that completely changes the tone of the original images.
I have picked these two particular images as examples of work from adbusters.
Typically, above the well known label 'Calvin Klien' we are used to seeing a woman or a man with a great body, and the purpose of this is to make an audience believe that if they buy that underwear their bodies will look just as great as the models. Adbuster's has basically turned that whole idea upside down and shown what the majority of real audience would look like. Although the Calvin Klien for men advert here is quite humorous, the one above, for women has a serious tone to it. The one for women explores the issues of eating disorders and how body image through advertising could effect how we see ourselves.
I have taken some influence from adbusters as it has helped me to explore further into the sin of gluttony that I'll be looking at and how I could present it in different ways. Looking at gluttony through a media's perspective could be a route to go down.
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